Horse power: Chinese brands look to boost sales with Lunar New Year items

As the Chinese zodiac’s Year of the Horse approaches, distiller Kweichow Moutai has released a limited promotional line of its baijiu sorghum liquor commemorating the occasion as it seeks to bounce back from a prolonged sales slump – a marketing strategy being adopted by several brands in China as they look to give their revenues a festive boost. On Tuesday, Moutai launched three limited Year of the Horse editions priced between 1,899 yuan and 3,789 yuan (US$272 to US$542) a bottle. The company...

Source: scmp.com at 1/10/2026 8:00:14 AM.

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