The death in a horse riding accident of a Chinese government official while filming to promote the beauty of a local area has sparked heated online discussions about the phenomenon of “official influencers”. On January 11, He Jiaolong fell from a horse while filming for an agricultural e-commerce programme in the Bortala Mongolian Autonomous Prefecture in Xinjiang, northwestern China, and suffered a severe head injury. She was rushed to hospital but died from her injuries on January 14. She was...